Big Data is Omnipresent, so Start Praying Paying

Big-Data

Even if you are not a data scientist yet, but there is still data surrounding you and engulfing you in a cloud of structured, specified and targeted data. Data that you use every day on a regular basis and data that actually shapes up your daily routines of commute to work, gym or entertainment. It is like the omnipresent atmosphere that we often take for granted. Why do we say that?

Here is an extract from the life of a non-technical executive of our team, after reading this many of you may feel that this somewhat similar to your story as well.

On an ordinary day, our aforesaid employee gets up in the morning at the ring of his alarm and remembers that his flight will leave at 5 o’ clock that morning. Then he looks at his smart phone and checks the updates on his flight. The flight is on time and the security checks are moving unperturbed. Then he swipes around some more on his smart phone to see if the traffic situation is on his side on this day. He soon finds the traffic is light unlike most other days and decides to cut his commute time very tight expecting himself to reach the airport within 15 minutes. So, he concludes there is ample time for him to leave for the airport at 4:00 am and feeling a sense of confidence about his decision as he made an informed choice so, the chances of things going wrong are low.

Then after his daily ablutions he prepares to set out and opens his Ola/Uber app on phone to call a cab. The app immediately responds with the information that the driver is 2 minutes away. Almost instantaneously the cabbie calls him to understand the precise location of his house and concurs that he will be couple of minutes to get there.

Soon after boarding the cab, our friend opens his health app and connects it via Bluetooth to his smart watch. He notes with a scorn that he is not getting enough exercise and that he only slept 5 hours of deep sleep last night. Then while sitting around being bored in the cab he opens the new Microsoft app that uses your phone camera to look at the picture and guess the age of the face. With further disappointment and in an uncomplimentary way the app gives him a number that is 7 years more than his actual age! But still our executive friend here feels happy as this is a good start of a day. Firstly, because he had the power of data to make educated decisions about some very simple yet troublesome things and two because he got a cab fairly fast.

Now this story may seem like a pretentious rant of pseudo-first world problems, but our point is completely different than the luxurious facilities available to modern urban smart phone owning working class. Our point is to emphasize how almost unknowingly we have let in data into our lives, the myth (and/or fact) of choice is real and we are using it unknowingly while adding and accessing the omnipresent phenomenon of – Big Data.

Yes, Big Data did not just come to office one day and sat in a cabin labelled as “Big Data at work”.  This is like electricity a utility that changes our life and influences our decision making ability. Still unconvinced? Then we ask you to conduct a simple survey among your friends. Ask around to know how many people you know buy over-expensing, sub-par quality products without going through the ratings or reviews. If you hadn’t realized it yet, this is what you would like to label as “Big Data at work”.

Thus, in closing thoughts Big Data analytics is the fundamental ability that enables capabilities to people which will effect and transform our daily lives forevermore and what we see today is evidently just the tip of the ice-berg.

So, start your Big Data certification in Pune today, with DexLab Analytics.

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